Events / CASE STUDY

AUST Career Launch 2026

Multiple Goals. One Integrated Experience.

We brought together bKash, HG, JCI Dhaka North and the School of Business, AUST, with a shared vision to create a platform for opportunities, industry connection and student empowerment.

Client / Partners: bKash, HG, JCI Dhaka North & School of Business, AUST
Date: February 2026
Location: Dhaka, Bangladesh
Services: Strategy & Communications
Content & Production
Digital & Growth
Experiences & Activations

The Challenge

Different Goals. One Campus. A Shared Opportunity. Different stakeholders entered the platform with different business goals. bKash sought meaningful student engagement and employer branding. HG sought a first major campus activation and product experience. JCI Dhaka North sought visibility among young professionals. The School of Business, AUST sought stronger industry connections.

The Idea & Strategy

One Integrated Platform. We connected the stakeholder goals through a shared campus experience, with one clear direction across partnerships, communications, content and production.

The Solution

An integrated platform that brought career opportunities, corporate conversations and brand experiences into one campus environment.

Execution

Career Fair. Corporate Sessions. Brand Experiences. Student Engagement. Partnership Activation. Content. Production. Student engagement with Amin Hannan Chowdhury.

THE EXPERIENCE